The Challenge
Verdata provides a powerful data intelligence platform that helps lenders, marketplaces, and payment providers verify small-business credibility with predictive insights. But its earlier website failed to convey this strength. Dense content, scattered navigation, and hidden demo CTAs made it difficult for prospects to understand its value — from 20M+ verified records to real-time monitoring and VRISK scoring. Verdata needed a clear, confident, conversion-driven digital presence.
The Solution
We redesigned Verdata’s website and product UX to simplify complexity, sharpen messaging, and drive conversions. The new experience translates predictive risk intelligence into clear value for executives and developers. Messaging was refined to highlight outcomes, navigation was reorganized around core products, and a demo-first homepage improved funnel visibility. Developer-focused sections, including an integration and API hub, reduced onboarding friction. Visual metrics strengthened credibility, while performance, accessibility, and mobile optimization ensured consistency across devices. The result is a clean, intuitive, growth-ready digital platform.
Key Highlights
- Clear, outcome-driven messaging that explains Verdata’s value instantly.
- Streamlined product navigation for VRISK, VAcquire, VOnboard, and VMonitor.
- Demo-first design and simplified conversion flows.
- Developer-ready API and integration hub reducing onboarding effort.
The Results
- Visitors now understand Verdata’s offerings within a single scroll.
- Increased demo requests and engagement through optimized CTAs.
- More qualified leads due to refined forms and product segmentation.
- Stronger brand consistency that reflects Verdata’s authority and innovation.
