The Challenge
The United Way of South Hampton Roads needed a more effective digital platform to support its Mission United initiative—an effort dedicated to assisting local Veterans and their families. While their team was focused on delivering vital services like housing, healthcare, and job support, their existing online presence lacked the impact and functionality to match their mission. They needed a website that could quickly communicate their value, connect users with resources, and reinforce trust with both donors and the community.
The Solution
TechArk partnered with the United Way to build a vibrant, responsive website for Mission United. The design features bold colors, compelling photography, and animated statistics that immediately draw attention to the organization’s impact. The content strategy was built to guide users—whether Veterans, partners, or supporters—quickly to the information they need. With an intuitive structure and mobile-optimized experience, the new site supports Mission United’s goals by making it easier for the community to engage, learn, and take action.
Performance Snapshot
- Fully responsive, mobile-friendly design
- Clear user pathways for Veterans, donors, and volunteers
- Prominent display of impact metrics through animated tickers
- Strategic use of visuals to enhance engagement and storytelling
The Results
- Increased engagement with key service pages
- Streamlined access to vital Veteran resources
- Elevated brand perception through modern, mission-aligned design
- A scalable platform to support ongoing outreach and community connection
