The Challenge
The Williams School, a leading independent school in Norfolk’s historic Ghent neighborhood, needed a modern website that matched its forward-thinking, holistic educational approach. Their old site was difficult to manage and slowed down internal processes—diverting attention from students and the community. The school sought a welcoming digital front door that could streamline administrative workflows, improve engagement, and make a strong impression on prospective families.
The Solution
TechArk delivered a custom WordPress website that blends intuitive navigation with beautiful, mission-driven design. We implemented a streamlined tour scheduler, custom application workflows for student recommendations, and seamless integrations with the school’s FACTS LMS and Donor View platforms. Post-launch, we trained staff to manage content independently and launched a targeted Google Ads campaign. The results were striking: a +478% boost in conversions and an 83% drop in CPA compared to the previous year. The Williams School now has a dynamic digital platform that enhances its reputation and simplifies engagement for families and staff alike.
Performance Snapshot
- Custom-built WordPress site with intuitive UX
- Automated tour scheduling and recommendation workflows
- Integrated with FACTS LMS and Donor View
- +478% conversions / -83% cost-per-acquisition via Google Ads
- Redefining Education in the Digital Age
The Results
- Streamlined admin processes and parent engagement
- Significant growth in qualified inquiries via paid ads
- Stronger brand presence to attract new families
- An empowered team with full control over web content
