The Challenge
Security Technology Group (STG) had expanded into a multi-office security provider, yet its website failed to reflect its scale or technical depth. The outdated content didn’t clearly explain core services such as intrusion, fire systems, monitoring, access control, IP phones, or asset tracking. Homeowners, commercial clients, and government buyers lacked clear pathways, weakening STG’s trust signals and creating friction for inbound leads.
The Solution
We restructured and rewrote the website to position STG as both approachable for homeowners and authoritative for commercial and government buyers. The new content architecture puts capabilities front and center, clearly outlining the install-monitor-maintain service flow. Trust elements — partner badges, client logos, accreditation, and regional office details — are strategically placed to build credibility instantly. Audience-specific pathways simplify navigation while highlighting STG’s technical strength and local responsiveness. Conversion-driven CTAs, scannable sections, and SEO-aligned messaging ensure faster decision-making and easier access to quotes or consultations across all service categories.
Performance Snapshot
- Streamlined navigation with dedicated paths for Residential, Commercial, Multi-Family, and Government visitors.
- Clear capability pillars (Installation, Monitoring, Maintenance, Security Solutions) for instant understanding.
- High-visibility trust assets, including partner logos and Inc. 5000 recognition.
- Local office contact blocks are prominently placed to increase direct calls and consultation requests.
The Results
Positioned as a modern, trustworthy security partner.
- Faster lead qualification through clearer hierarchy and user-specific content flows.
- Stronger trust and credibility from visible certifications, partners, and customer logos.
- Improved brand perception, balancing technical expertise with friendly, local service.
- Higher expected conversions on consultation CTAs and increased regional call-ins due to clearer contact access.
