The Challenge
Rudy L Hawkins Electrical delivered excellent workmanship in the field, but their website failed to communicate that reliability. Pages were dense, navigation was unclear, and trust signals were minimal. Key services like rewires, fault finding, EV charger installs, and commercial maintenance lacked visibility. The online experience felt outdated and failed to convert visitors into enquiries, creating a gap between real-world expertise and digital perception.
The Solution
We rebuilt the website into a clear, trustworthy, and conversion-ready platform focused on practical electrical services. The structure was redesigned for fast decision-making, separating homeowner and commercial pathways for one-click navigation. We strengthened credibility with visible certifications, case studies, testimonials, and photo evidence. Calls to action were simplified with a phone-first header, streamlined booking forms, and service pages built around a problem → solution → action flow. Performance enhancements, image optimization, and SEO-ready service pages ensured faster load times and higher search visibility for key customer queries.
Performance Snapshot
- Simplified site architecture with clear homeowner and commercial service paths.
- Faster mobile load times through script reduction and image optimization.
- Conversion-focused service pages with structured problem–solution messaging.
- Streamlined enquiry and booking flows requiring fewer steps.
The Results
A website that finally matches the workmanship and reliability of the team.
- A modern website that finally reflects the team’s craftsmanship and reliability.
- Faster customer decisions with upfront clarity on scope, services, and expectations.
- Higher trust and engagement due to visible certifications, projects, and testimonials.
- Improved qualified traffic and smoother lead management through optimized flows.
