The Challenge
Retail Alliance required a website redesign to better serve its members with enhanced functionality and user experience. Their previous website was built on an Association Management System (NOVI), which offered valuable membership tools but made it difficult to update content, adjust page layouts, and keep the visitor-facing experience fresh and engaging. They needed a more flexible, user-friendly platform that could integrate a Single Sign-On (SSO) system with the Novi platform, enable easy member access to a resource library, support newsletter growth through improved Mailchimp integration, and create one centralized digital destination for members, partners, and stakeholders.
The Solution
TechArk partnered with Retail Alliance to design and develop a WordPress-based website that meets all of their needs. We integrated the website with Novi for seamless SSO login, allowing members to access Retail Alliance, the Resource Library, and connected content more easily through one central experience. We also implemented a password-protected Resource Library, accessible only to members, while keeping event registration and event management within the existing NOVI platform. TechArk helped the team configure the MiniOrange plugin for SSO, supported Mailchimp newsletter form improvements and segmentation, and set up the site for seamless future growth.
Performance Snapshot
- SSO integration with Novi, allowing users to authenticate on both sites with a single login
- Password-protected Resource Library for members, accessible only after login
- Integrated MiniOrange plugin for SSO, purchased by Retail Alliance
- Mobile-responsive, SEO-optimized WordPress design for a smooth user experience
- CMS backend for easy content updates, enabling the Retail Alliance team to manage the site effectively
- Analytics setup to track user engagement and site performance
The Results
- A flexible, user-friendly website that supports both Retail Alliance and Virginia Retail Federation sites under a unified login system
- A password-protected Resource Library that offers easy access to educational content and member resources
- Streamlined event registration, improving user engagement and participation
- Seamless SSO experience across the website, reducing login friction and enhancing security
- A scalable platform that can grow with Retail Alliance’s expanding needs, with the flexibility to integrate additional tools or content as necessary
