The Challenge
In Virginia, thousands of students face the daily uncertainty of housing instability. Project HOPE–Virginia exists to make sure those students are not left behind. But with no online presence, their mission was harder to carry out. Families couldn’t easily find resources, educators struggled to access training, and liaisons lacked a central place to connect and support one another.
The Solution
TechArk helped Project HOPE–Virginia turn that gap into an opportunity. We built a modern website and a secure liaison portal where courses, staff management, and even discussion boards brought structure to statewide collaboration. To reach families wherever they are, we also launched a mobile app on iOS and Android, making it simple to find a local liaison or share a personal story that could inspire others. With multilingual content, videos, and targeted campaigns, the program finally had the digital tools to match its mission.
Performance Snapshot
- 4,000+ new users acquired in the first 30 days through targeted LinkedIn campaigns
- 223,000+ impressions from digital campaigns statewide
- 9.78% average organic social engagement, nearly double industry benchmarks
The Results
- 2 eLearning modules deployed, supporting training compliance
- 157 community liaisons trained in the first phase of rollout
- Mobile app live on both Apple and Google Play stores, expanding accessibility
- Statewide visibility strengthened through a unified website, portal, and mobile experience
Client Feedback
With nearly 20% organic engagement and growing recognition from school divisions and national organizations, the momentum is real. And in 2025, we’re expanding outreach to reach more families and parents across the Commonwealth. – Kate Miller, Training and Communications Specialist
