The Challenge
Norfolk Academy, a historic private school founded in 1728, sought a dependable and transparent partner to support its digital marketing efforts. Their previous vendor lacked consistency and clear communication, leaving the school disconnected from its own strategy. Norfolk Academy needed a collaborative team that could scale with them and deliver measurable results.
The Solution
TechArk established an open, communicative partnership with Norfolk Academy from day one. We prioritized transparency, involving their team in key decision-making to ensure alignment on goals and strategy. The primary focus: increasing applications and campus tour signups.
Through targeted digital marketing campaigns, refined messaging, and continuous optimization, we delivered significant improvements in engagement and conversion performance—all while keeping the Norfolk Academy team informed and empowered.
Performance Snapshot
- Digital marketing strategy fully aligned with enrollment goals
- Open collaboration to ensure full transparency
- Conversion rate doubled within 6 months
- Stronger brand visibility across key digital channels
- A Partnership Built on Trust—and Proven Results
The Results
- 2x increase in conversions within six months
- Improved applicant engagement and tour interest
- A long-term digital strategy built on communication and shared goals
Client Feedback
Over the past five years, TechArk has continued to be an outstanding partner in our marketing initiatives across various digital and social media platforms. The landscape is constantly changing, and the TechArk team is committed to staying ahead of the game through creative thinking and follow-through on their ideas. They get to know their clients very well by asking questions and listening with real interest, so that one feels a strong sense of working with a true partner every step of the way. TechArk brings the expertise and innovation that it promises in its own marketing, and we appreciate it. – Esther Diskin, Director of Communications
