The Challenge
Next-Door K9 Solutions, a North Carolina-based dog training company founded by Marine Corps veteran Zack Barkley, had a clear mission: to bring well-balanced, healthy dog training to families across the U.S. But in 2021, as demand grew, their digital presence wasn’t built to support expansion. They needed a scalable lead-generation strategy to establish new locations and lower their customer acquisition costs.
The Solution
TechArk partnered with Next-Door K9 Solutions to implement a high-performing digital advertising strategy. Over three years, we built a scalable model focused on Google Search and Performance Max campaigns. Compared to their previous vendor, we cut cost-per-click by 50% and boosted conversions by 30%.
As new locations opened, we deployed custom campaign strategies to match. From three locations in 2021, the company has grown to 11 across seven states—all powered by paid campaigns delivering consistent, high-quality leads.
Performance Snapshot
- 50% reduction in cost-per-click
- 30% increase in conversions
- 11 locations across 7 states (up from 3)
- Scalable campaign model for rapid market entry
- Fetching High-Quality Leads to Fuel Nationwide Growth
The Results
- 8 new locations opened through campaign-driven expansion
- Cost-effective lead generation across all markets
- A repeatable, scalable digital playbook for future growth
Client Feedback
They have helped us grow our business more than we could imagine. No matter what we came across, they were there to help and guide us through any and all concerns. – Zack Barkley, Company owner
