The Challenge
The Newport News Green Foundation, stewarding over 55 acres of green space across 22 properties, was operating with an outdated, static WordPress site that no longer reflected their growing mission. Originally built pro bono, the five-year-old website lacked interactivity, modern visuals, and clear calls to action—limiting opportunities for the public to engage through donations, memberships, or volunteering.
The Solution
TechArk redesigned the foundation’s digital presence with a mobile-friendly, mission-driven website that encourages deeper community involvement. We streamlined the sitemap from 44 pages to 15, focusing on clarity, storytelling, and engagement. Key features included an interactive map of all green spaces, a dynamic events calendar, and a revamped “Get Involved” section that makes donating and volunteering frictionless. Real-time social feeds were integrated to keep the homepage fresh and engaging. We also trained the foundation’s team to manage the site independently—ensuring long-term sustainability and self-sufficiency.
Performance Snapshot
- Sitemap reduced from 44 to 15 pages for usability
- Interactive property map encourages exploration
- Dynamic event calendar promotes sustainability efforts
- Custom “Get Involved” section drives action and donations
- Cultivating Community Through Sustainability
The Results
- Increased visibility for green initiatives and programs
- Stronger community engagement through easier participation
- Empowered internal team with training and tools for updates
- A modern platform to grow support for local sustainability
