The Challenge
Mile Minded, a personal travel blog run by Selena and Jonathan Layden, needed a professional digital presence to share travel stories and build an engaged audience. With no existing website, the brand lacked a central hub for blogs, images, and newsletters. They wanted a site that was visually appealing, easy to update, and integrated with tools like Mailchimp to grow their subscriber base.
The Solution
TechArk designed and developed a WordPress website with a simple, elegant structure tailored for a travel blog. The site included a homepage showcasing featured trips, a blog grid with easy navigation, an About page, and a Contact form. A newsletter subscription form was linked to Mailchimp for email list building, while a search function and blog categorization improved discoverability. Alongside the website, TechArk designed a new logo to establish a cohesive brand identity. Semi-annual maintenance and hosting ensured long-term stability.
Launching a Travel Brand
- 6 custom-designed pages, including a searchable blog and About section
- Mailchimp integration for newsletters and audience growth
- New brand logo designed with multiple options and refinements
- Mobile-optimized WordPress site with built-in SEO and analytics
The Results
- Established a cohesive travel brand with a new logo and website
- Enabled easy self-management of blog posts and content updates
- Positioned Mile Minded to attract readers, grow subscribers, and expand its reach
