The Challenge
Medi-Materials, founded by John Stratton, develops protective gear for patients living with Left Ventricular Assist Devices (LVADs). While the company had an initial website to promote its life-saving medical apparel, the launch of a new, more advanced LVAD undervest called for a focused digital marketing campaign. Given the sensitive medical audience, the challenge was to spread the word within trusted, condition-specific communities while maintaining credibility and compassion.
The Solution
TechArk took a strategic, community-first approach tailored to the healthcare industry. We built a clean, user-friendly website rooted in healthcare design best practices, making it easy for patients and caregivers to find critical product information.
Our team executed a targeted content marketing strategy, writing monthly blogs and sharing them in high-trust LVAD forums, social media support groups, and relevant medical communities. This grassroots digital outreach not only drove qualified traffic but also positioned Medi-Materials as a trustworthy voice in a highly specialized niche.
The result? The first campaign led to a complete sell-out of the undervest product—proving that authentic storytelling and targeted placement can deliver life-changing impact.
Performance Snapshot
- Medical-grade website built for clarity and accessibility
- Blog content shared across targeted LVAD communities
- Strategic outreach in condition-specific forums and groups
- First campaign sold out the entire product inventory
- A Mission-Driven Campaign With Heart—and Real Results
The Results
- Complete sell-out of new LVAD undervests
- A trusted online presence in a sensitive medical niche
- Empowered patients and caregivers through meaningful engagement
