The Challenge
Lee’s Friends, a Norfolk-based nonprofit supporting cancer patients with emotional support, rides, and financial assistance, needed a modernized digital presence. Their existing site was outdated, difficult to manage, and not aligned with their brand mission. They also lacked updated branding elements like a logo and style guide, making it difficult to present a unified image to supporters and donors.
The Solution
TechArk partnered with Lee’s Friends on both branding and website redesign. The engagement began with a logo refresh and a new brand style guide (colors, fonts, typography) to ensure consistency across channels. The new website was built in WordPress with 7–10 pages, including a donor page linked to a CRM, a simple events calendar, and volunteer information. SEO best practices were applied, and Google Analytics and Search Console were set up. TechArk also provided WordPress training so staff could update content independently, alongside quarterly maintenance and hosting support.
Modernizing Nonprofit Outreach
- New logo and brand style guide for consistent visual identity
- WordPress site with 7–10 optimized pages, including donation and volunteer info
- Events calendar feature for community updates
- SEO setup with GA & Search Console for visibility and performance tracking
The Results
- Empowering a Mission-Driven Nonprofit
- Delivered a modern, accessible website aligned with the nonprofit’s mission
- Created a cohesive brand identity for long-term consistency
- Equipped Lee’s Friends with tools to update content and engage supporters directly
