The Challenge
Kettler USA, a manufacturer of premium patio furniture, fitness equipment, and recreational toys, needed to boost e-commerce performance on its Shopify platform. With a product mix influenced by seasonal trends, the company required a digital advertising strategy that could dynamically adapt to shifting demand while maintaining profitability and reinforcing brand quality.
The Solution
TechArk partnered with Kettler to optimize their Google Performance Max Shopping campaigns and Meta advertising through a data-driven strategy. We established clear monthly sales goals and tested initiatives collaboratively. By tracking return on ad spend (ROAS), we adjusted bidding strategies and campaign structures to align with seasonal product cycles and peak sales periods. Continuous monitoring enabled iterative improvements and smarter budget allocation.
Performance Snapshot
- Google Performance Max campaigns launched and optimized
- ROAS-focused analysis framework implemented
- Seasonal product segmentation applied to campaign structure
- Ongoing testing of bidding strategies and creative assets
- Driving sustained Shopify sales through data-driven e-commerce marketing
The Results
- Higher return on ad spend through continuous campaign refinement
- Better alignment of ad budgets with seasonal demand
- Collaborative testing process aligned with monthly revenue goals
- Sustainable digital growth on a high-volume e-commerce platform
