The Challenge
The Hampton Roads Executive Roundtable emerged in 2023 from the unification of two major organizations—Reinvent Hampton Roads and The Hampton Roads Business Roundtable. This new community leadership initiative aimed to boost economic competitiveness across Coastal Virginia. To reflect the power of this alignment, the Roundtable needed a cohesive, forward-looking brand identity that represented collaboration, regional pride, and economic momentum.
The Solution
TechArk engaged in a consultative process with the Roundtable’s leadership to understand their mission, vision, and the symbolic elements important to their stakeholders. Our creative team explored multiple concepts, ultimately delivering a brand identity that embodied the values of partnership, community, and progress.
The final logo, shaped through client collaboration and feedback, visually unified the organization’s legacy while signaling its future direction. With branding complete, TechArk is now partnering with the Roundtable to develop a modern, impactful website that will support their work in the region.
Performance Snapshot
- Custom logo and brand identity reflecting regional collaboration
- Consultative, stakeholder-driven creative process
- Branding aligned with economic competitiveness and community leadership
- Website redesign underway to further the organization’s mission
- Branding the Future of Coastal Virginia’s Economic Leadership
The Results
- A cohesive brand that unites two legacy organizations
- Visual identity aligned with the group’s mission and aspirations
- A trusted creative partnership paving the way for digital expansion
Client Feedback
We had many stakeholders and goals for this project – a new brand, a combination of two great predecessor organizations, and reflecting the future of the Hampton Roads region! TechArk worked collaboratively with us to incorporate these important ideas. They are truly a partner with us in the process. – Nancy Grden, President & CEO
