The Challenge
Griffey Eye Care & Laser Center, serving Southeastern Virginia and Northeastern North Carolina, had an outdated and non-responsive website that no longer reflected their reputation as a leading vision care provider. With growing competition and mobile usage on the rise, the clinic needed a modern digital presence that could drive conversions and improve organic visibility.
The Solution
TechArk redesigned the website from the ground up, delivering a mobile-optimized, SEO-friendly platform that aligned with Griffey Eye Care’s commitment to clinical excellence. A rotating homepage banner showcased key services, and an immersive 360-degree virtual tour helped build trust and transparency with potential patients.
Post-launch, the site delivered immediate performance gains—conversion rates increased by 300%, organic traffic doubled year-over-year, and organic conversions rose by 50%. TechArk’s strategic improvements not only revitalized the brand’s online presence but also helped solidify their leadership in the region’s eye care space.
Performance Snapshot
- 300% increase in conversion rates
- 100% year-over-year growth in organic traffic
- 50% growth in organic conversions
- Mobile-optimized, SEO-friendly redesign with virtual tour
- Clearer Vision—and Stronger Performance—Online
The Results
- A modernized, high-performing website
- Stronger patient engagement and appointment conversions
- A long-term SEO foundation for continued regional growth
