The Challenge
GBRS Group Gear, a tactical gear and apparel company, needed to scale e-commerce sales on Shopify while navigating a competitive, niche market. Their existing campaigns lacked the efficiency to maximize return on ad spend (ROAS), and their product visibility on Google Shopping was not converting at desired levels. Reaching monthly revenue goals required smarter strategy, tighter targeting, and better data utilization.
The Solution
TechArk partnered with GBRS Group Gear to develop a performance-driven ad strategy using Google Performance Max Shopping campaigns. We defined clear monthly ROAS targets, refined bidding strategies, and launched specialized campaigns tailored to their unique product line. Our team continually monitored performance, tested new creative approaches, and optimized ad spend—ensuring each dollar delivered measurable growth through their Shopify store.
Performance Snapshot
- Consistently optimized for highest ROAS
- Custom Google Shopping campaigns tailored to niche apparel
- Month-over-month growth through active performance monitoring
- Targeted bidding strategies refined for high-intent buyers
- Maximizing Every Click, Boosting Every Sale
The Results
- Significant increase in e-commerce sales
- Improved ROAS with smarter ad spend
- Sustained growth in a competitive market
- A scalable PPC model aligned with their monthly sales goals
