The Challenge
Expert Solar needed a more effective digital marketing partner after underwhelming results from a previous vendor. Their primary goal was clear: increase qualified lead volume while lowering the cost per conversion. They also wanted to grow overall website traffic and improve user engagement to convert more visitors into paying customers.
The Solution
TechArk began with a website redesign focused on driving conversions. From there, we launched a comprehensive digital marketing strategy that combined targeted Google Ads with robust SEO improvements. This included deep keyword research, compelling ad copy, landing page A/B testing, and continuous search term analysis.
We also aligned campaign messaging with user intent to improve click-through and conversion rates. As a result, Expert Solar saw significant growth in traffic, user engagement, and lead generation—all at a lower cost than before.
Performance Snapshot
- 288% year-over-year increase in new users via SEO
- 125.73% increase in Google Ads conversion rate
- Session durations and on-site engagement significantly improved
- Cost per conversion cut to 50% of the previous provider’s rate
- Generating Clean Energy—and Even Cleaner Results
The Results
- Over 2x improvement in conversion efficiency
- Major boost in organic traffic and lead quality
- Lower customer acquisition cost with higher ROI
