The Challenge
Dutch Deck & Fence Co. was a newly launched business in Norfolk, VA, growing primarily through word of mouth but lacking any digital presence. Without a brand identity, logo, or website, the company needed a comprehensive solution to establish credibility, generate leads online, and position itself for long-term growth.
The Solution
TechArk guided Dutch Deck & Fence through a full digital transformation, starting with an in-depth discovery phase to understand their services, differentiators, target market, and competitors. From there, we developed a complete brand identity, including a custom-designed logo, font selection, and a comprehensive brand guide.
We also created business cards and other marketing collateral to ensure brand consistency. Our team collaborated with Dutch Deck & Fence to write content, map out the website structure, and develop an engaging, mobile-responsive website featuring interactive elements and subtle animations. The result was a strong, unified digital presence that set the stage for sustained business growth.
Performance Snapshot
- Custom brand identity with logo and full brand guide
- Professionally designed business cards and marketing collateral
- Mobile-optimized, interactive website with engaging animations
- Strategic content and site architecture built for lead generation
- Building a Strong Brand Foundation to Fuel Business Growth
The Results
- Established a professional, recognizable brand from scratch
- Created a lead-generating website that supports ongoing growth
- Positioned Dutch Deck & Fence for success in the competitive home improvement market
