The Challenge
When the Virginia Digital Ship Program merged with the Maritime Industrial Base Ecosystem to form the Virginia Digital Maritime Center (VDMC) in 2024, leaders needed an online identity worthy of this new statewide catalyst. The legacy site functioned mostly as a job board and failed to showcase the center’s cutting‑edge research, workforce initiatives, and economic‑development mission. Without a cohesive digital presence, VDMC risked losing visibility among academia, industry innovators, and government partners.
The Solution
TechArk consolidated scattered content into a single, user‑centric WordPress site that speaks to three audiences—educational institutes, maritime businesses, and public agencies. Building on the client’s draft copy and design ideas, we refined messaging, streamlined navigation, and created flexible page layouts for research, analytics, and workforce programs. The modern interface of digitalmaritime.org now reflects an organization steering Hampton Roads toward maritime innovation.
First 30 Days – Performance Snapshot
- 3Ă— increase in page views compared with the legacy site
- 200 + resource downloads by industry and academic partners
- Average session time up 55 %
- Media inquiries received through the new contact funnel
The Results
VDMC’s site now anchors outreach efforts, positioning the center as the region’s standard‑bearer for maritime excellence. Stakeholders explore research, sign up for workforce programs, and connect with partner opportunities on a platform built for growth. The new digital hub amplifies VDMC’s influence, strengthens collaboration, and propels Virginia’s maritime sector into uncharted waters.
