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Choosing the right website platform is a major decision for your business. This decision will ultimately determine how flexible, efficient and competitive your company will be online. With so many website platforms available choosing the right one can be a daunting task. Companies like Squarespace, GoDaddy, Shopify, WordPress, Wix, etc. all offer a nice set of features, but which one is the right one for your business?
Believe it or not, the answer is simple – a WordPress website.
You don’t have to take our word for it, in fact, 62% of the top 100 fastest growing companies in the United States use WordPress. But if this isn’t enough to convince you to use WordPress to build your company’s website, the three reasons listed below may be able to.
- The WordPress platform is 100% free.
- WordPress is fully customizable to suit your business needs.
- WordPress websites are extremely easy to update.
1. The WordPress platform is 100% free.
Popular platforms like Shopify, Wix, Squarespace, etc. charge a monthly fee in order to access their platform. This price doesn’t even include developing your website or optimizing it to rank on search engines, also known as search engine optimization.
Because you are paying these companies for their platform and to host your website, you are completely tied to them. In essence, these companies own your websites and you simply lease it from them monthly.
If you ever decide you want functionality that one of these website platforms doesn’t offer and you choose to switch to another platform like WordPress, you will not be able to take your website with you. However, with WordPress, there is no monthly cost to have your website on the platform. The only time you would incur a cost is if you hire a WordPress development agency to build your website for you.
2. WordPress is fully customizable to suit your business needs.
WordPress offers thousands of plug-ins with any sort of functionality you can imagine.
For example, do you want your website leads to be automatically entered into your email marketing platform? There’s a WordPress plug-in for that.
Or perhaps you want to display a map to your location on your website? There’s a WordPress plug-in for that.
Maybe you want to assess the SEO health of your website? There’s a plug-in for that too!
These are just a few examples of how WordPress plug-ins can improve your site, but the possibilities are endless. If you can’t find the plug-in you want, you can partner with a WordPress website development company like TechArk to create one for you!
Additionally, should the need arise to make an advanced change to your site’s infrastructure, WordPress will allow you to do that. Platforms like Wix, Squarespace, GoDaddy, and others restrict your access and this prevents you from customizing your site to suit your needs.
3. WordPress websites are extremely easy to update.
There’s a reason 37% of existing websites are created on WordPress. It’s because the platform has been designed with businesses in mind.
Adding new pages, uploading photos, and posting blogs can all be done very easily. WordPress development companies like TechArk also provide personalized WordPress training on how to update your site once it’s been developed.
To give you an idea of just how user-friendly WordPress websites are, 70 million new blogs are created every month using WordPress. So whether you’re a small local business or a Fortune 500 company, WordPress websites can be built to suit your needs.
Bottom line
Whether you want a website for your local small business or a 10,000-page website for your Fortune 100 business, WordPress is hands down the best platform you can choose. The WordPress website platform is free to access, customizable, and easy to use.
If you’re considering redeveloping your website or already have a WordPress website but are not happy with its performance, contact us to learn how we can help!
