Why Mobile Friendly Websites are Important in 2018

The Hard Sell:

Mobile web searches are on the rise with 87% of mobile searches occurring in times of need. In 2017 alone, 52% of total online traffic was mobile.

Benefits of a mobile friendly website design include …

  • Faster page load speed, the time it takes for your website to load, is critical. If your website takes too long visitors may lose patience and leave, abandoning your (still-loading) web page.
    • Responsive websites are newer, sleeker, and streamlined to display your website at the optimal screen size—quickly!
  • Search engines recognize quality websites when they crawl them. Search engines like Google regularly visit your site to perform routine checks and tests.
    • Impress Google with a mobile-optimized site so they’ll rank your business higher in search results.
  • User Experience, or UX, is a method of website design which considers the user, first. By anticipating what information your users seek and what actions they might take, the website design can provide a better experience for users.
    • A user experience graphic designer will plot your website using this technique, gently guiding your users with design.
    • You only get one first impression—better make it count!

Questions to ask yourself before committing …

  • If I shrink my computer browser window or look at it on a mobile device, is my website still readable?
    • A responsive or mobile-friendly website adapts to the user’s screen size. If you have to scroll from side-to-side, zoom out, or rotate the phone, tablet, or laptop in order to read the content, the website is not responsive.
  • What do my competitors’ websites look like?
    • Are their websites responsive? Are they filled with broken images or outdated media players?
      • If not, what are you waiting for? There’s still time to catch up!
      • If so, you’ve got the perfect chance to get ahead.
    • Can I update content, images, links, and more quickly and easily?
      • Changing your hours, fixing a typo, or updating your specials should not take hours, days, or add grey hairs to your head. A modern website enables simple content changes in minutes.
    • Are your marketing efforts falling flat?
      • What’s the point in spending money to drive quality web traffic to a poor user experience? If your website does not load quickly, present well, rank highly, and behave intelligently, then your marketing budget may be wasted.
      • Redesign and revamp your website, then do the same with your marketing assets. A few new campaigns may surprise you with the efficacy of results.

Make a Great First Impression with a Mobile Friendly Website!

You only get one first impression , personally, professionally, and digitally.

Share this:

Subscribe

Read more about Website Design + Development

User Interface

User Experience – Age Ain’t Nothing But a Number

Appropriating your marketing budget for the year, or even the next six months, can be an arduous task. In order to evaluate the channels you should use to reach your intended target audiences, it’s important to understand how each generational group is most likely to receive your message. For the purposes of this article, let’s... Read more »

Read More

Friday Failures

Here at TechArk we are ga-ga for gadgets, but for every successful, brilliant, and innovative technological advancement, there are piles of abandoned, neglected, failed attempts. The good thing about failure (especially when it’s someone else’s) is the opportunity to learn what NOT to do in the future. Let’s take a peek at some of the... Read more »

Read More