Building a visually good looking website is not enough to ensure any success for your online presence. SEO has become a valuable online marketing tool for businesses of all shapes and sizes, but for an SEO campaign to be successful, solid foundations need to be in place.
Below are some helpful tricks on how to create an SEO friendly website:
Keywords are an integral part of any SEO campaign. If you fail to include relevant keywords in your content, Google may never find it irrespective of how good your content is. The Google Adwords Keyword Tool is a good place to start when researching for keywords. You can use it to get an idea of how many people search for different phrases.
Once you have fixed the keywords that you wish to target, you can start including them in your posts and pages in the areas like: Page titles, sub headings, your URLs and image filenames and ‘ALT’ text.
2)User Friendly URL:
Your site’s URL needs to be SEO friendly, otherwise it won’t rank as well as it should. If you need to separate words in your URL make sure that you use hyphens, rather than underscores to do so.
3)Website Loading Times:
Website that loads faster has a good chance of getting noticed by search engines. If your website doesn’t loads faster than the given time you might consider the following points:
CSS files- remove unwanted/unused code or place all the code on one line per div/class.
Website Images- keep your image small in size so that it doesn’t takes much time to load.
File size- remove the white spaces and any unessential line breaks in code, keep it streamlined.
Use optimized images for your website so that you can increase your site’s search engine rank. When you are selecting an image for your website, make sure that it is not too large. Images that are too big will make your site load slower and negatively affect your site’s search engine ranking.
5)Integrate Social Media into your Website:
When designing your website make site that you include all your social media icons for all your social media accounts like Twitter, Facebook, Pinterest, Instagram etc. This will not only help in ranking your site high in search engines but it will also show your potential customers that your company is personable.