May The (Dream)Force Be With You
Salesforce’s Dreamforce 2015 conference is upon us, ready to impart the wisdom of leaders and entrepreneurs from every sector of the business world. These four days are jam-packed with inspiration, networking, and live solutions from the best in the industry. And whether you’re a Salesforce user or not, there are plenty of topics covered at Dreamforce that can affect you.
Here are three great themes that you’ll see throughout the conference:
No Matter Your Business, You Need Technology
What do businesses as seemingly diverse as a bakery, a printing shop, and a retail outlet have in common? Each of them needs technology to thrive. In this fast-paced world where your customers are looking for you from anywhere they are, at any time of day, on any device imaginable, being technology savvy is a necessity no matter what industry you’re in. When you consider that more and more of our everyday business is handled online, from bookkeeping to order-taking and everything in between, you must have the know-how to navigate your business online in the most efficient and secure way possible.
Putting Your Best Face Forward
When it comes to the face your business presents to existing and potential customers, it pays to look at the big picture. It’s not enough anymore to have a professional website that only works well on a desktop—your brand also needs a mobile-friendly website and a presence on social media channels, too. It’s time to make sure that your website is optimized for viewing on not just monitors but on smartphones and tablets. You also need to have the pulse on your customers by monitoring and engaging on social media because the real-time feedback from your customers on social media can prove to be an invaluable asset to your business—you just have to take the time to listen and respond.
The Advantage of Data
“Big data” may be a buzzword you’re hearing, and you may not think fits your small to medium-sized business. However, taking the time to check your own CRM data, Google Analytics or even Facebook Insights can help you see the full the picture of your relationship with your customer base. The “behind-the-scenes” look at these metrics provides you with the keys to identifying customer trends and areas in which you could improve. So, make certain you’re making the most of all of the information available to you.
Curious what they’ll be talking about at Dreamforce?
You may not be one of the 100,000+ attendees this year packed into San Francisco, but there are plenty of takeaways you can still glean knowledge from the top trends and themes at the conference. Sure, you may have missed out on seeing keynote speakers like Marc Benioff, Steve Young, or Jessica Alba, but we like to think we saved you a plane fare.