How Programmatic Advertising Can Improve Your Marketing ROI

Digital Marketing

  • Published on November 29, 2021
  • Last Updated on March 18, 2024
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    Wouldn’t it be great if you could promote your business to thousands of customers each month without breaking the bank?

    With programmatic advertising, you can do exactly that!

    This cutting-edge marketing tactic allows businesses to reap the benefits of artificial intelligence to optimize their ad placement and targeting to get the best possible performance.

    How does Programmatic Advertising Work?

    Programmatic advertising uses an algorithm to automate the process of buying and selling ads, meaning it’s able to change your ad’s timings, placements, ad variants, bid adjustments, and other variables in real-time.

    As a business owner, this means you also won’t have to manually update your campaign settings or monitor them every hour of the day. The AI that powers the programmatic ads will analyze your ads and make the necessary changes to ensure they perform as well as possible – automatically!

    This means you’ll be spending only as much as needed to deliver your message and as little as possible to get the leads you are looking for!

    What industries should consider Programmatic Advertising?

    Almost every industry can benefit from programmatic ads!

    When running programmatic ads most businesses should see a reduction in cost per conversion coupled with significant ad performance boosts. The benefits don’t stop at reduced costs and increased ROI, though.

    Programmatic advertising can help your company grow faster and enter new markets by making it easy for you to target customers who were previously difficult to reach. In other words, this form of marketing is not just about brand awareness – it’s about improving sales.

    Endless options for targeting

    The great thing about programmatic ads is they can allow your business to show ads to users based on hundreds of factors. These factors help you narrow in the best performing placements, demographic data, and ad copy to help improve your campaign. Programmatic ads allow you to target ads based of a number of factors, including:

    • Geographic area
    • Age
    • Income Level
    • Job Title
    • Hobbies & Interests
    • Online Behavior
    • Website-content
    • Purchasing Habits
    • Gender
    • Education Level
    • Relationship Status
    • Device targeting – focus on specific devices like a phone, tablet, computer, etc.
    • On-site behavior

    How to get started with programmatic Ads?

    Getting started is easy! Contact our team of digital advertising experts to learn more about how we can help your company reach new markets and improve ROI through programmatic ads.