How an SEO Audit Can Help Identify and Fix Website Issues

A well-executed SEO audit is one of the first steps in optimizing your website for search engines and improving overall user experience.

An SEO audit can enhance your site’s performance, visibility, and engagement by identifying and addressing various on-page and off-page issues.

Here’s how an SEO audit can help you identify and fix website issues:

1. Identifying Technical SEO Issues

A comprehensive SEO audit begins with a thorough examination of the technical aspects of your website. These technical issues can significantly impact your site’s performance and search engine rankings.

• Crawlability: An SEO audit checks if search engine bots can efficiently crawl and index your website. Issues like broken links, duplicate content, and poorly structured URLs will penalize this score.
• Site Speed: Slow loading times can negatively affect user experience and search rankings. An SEO audit identifies factors slowing down your site, such as large image files, excessive JavaScript, or server issues.
• Mobile-Friendliness: With the majority of users accessing websites via mobile devices, ensuring your site is mobile-friendly is essential. An SEO audit assesses your site’s responsiveness and usability on mobile devices.

Real-World Example: 

For a customer in the automotive technology industry, TechArk conducted a thorough SEO audit and focused on improving mobile site speed. 

Within three months, we observed a significant improvement in keyword rankings, with most of our focused keywords jumping to the first page. This optimization led to an increase in traffic from non-brand queries, enhancing overall site visibility and engagement.

2. On-Page SEO Optimization

On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic. An SEO audit evaluates various on-page elements and provides actionable insights for improvement.

• Title Tags and Meta Descriptions: These elements play a big part in search engine rankings and click-through rates. An SEO audit ensures your title tags and meta descriptions are optimized with relevant keywords and are compelling to users.
• Content Quality: High-quality, relevant content is essential for SEO. An SEO audit assesses your content for keyword usage, readability, and value to users, recommending improvements where necessary.
• Internal Linking: Effective internal linking helps search engines understand the structure of your site and distributes link equity. An SEO audit identifies opportunities to enhance your internal linking strategy.

Real-World Example: 

A Coastal Virginia gastroenterology practice partnered with TechArk for SEO-optimized blog and content development. Over the past three years, TechArk’s strategic SEO initiatives have significantly enhanced the practice’s online and local search presence. The results of these specific SEO services in Virginia Beach speak for themselves: organic traffic surged by 171%, total traffic grew by 160%, and average conversions skyrocketed by 300%!

3. Identifying and Fixing Off-Page SEO Issues

Off-page SEO refers to actions taken outside of your website to impact your rankings within search engine results pages (SERPs). An SEO audit includes an analysis of your off-page SEO efforts.

• Backlink Profile: Backlinks from reputable, and relevant, sites can significantly boost your search rankings. An SEO audit evaluates your backlink profile, identifying low-quality or spammy links that could harm your SEO and suggesting strategies for acquiring high-quality backlinks.
• Social Signals: While not a direct ranking factor, social signals can influence your SEO. An SEO audit assesses your social media presence and its impact on your website’s performance.

Real-World Example: 

TechArk conducted an SEO audit for a local manufacturer and discovered several toxic backlinks harming their search rankings. By disavowing these links and focusing on building quality backlinks, we helped them increase their domain authority.

4. User Experience (UX) Enhancement

User experience (UX) is also a factor in SEO. A positive user experience can lead to longer site visits, lower bounce rates, and higher conversion rates. An SEO audit evaluates various UX elements to ensure your site is user-friendly.

• Navigation: Clear, intuitive navigation helps users find information quickly and easily. An SEO audit identifies any navigation issues and suggests improvements.
• Design and Layout: A well-designed, visually appealing site enhances user engagement. An SEO audit assesses your site’s design and layout, recommending changes to improve user experience.

Real-World Example: 

When TechArk builds a website for a client, we prioritize Core Web Vitals, a key set of metrics Google considers critical for overall User Experience (UX). 

Ready for your SEO Audit?

An SEO audit is a powerful tool for identifying and fixing website issues that could be hindering your search engine rankings and user experience. Ready to jump ahead of the competition with better SEO? Schedule your free consultation now to start the next step.