As a business owner, helping your business grow is your number one priority. For that to happen, you need to get the word out about your business. In the past, some tactics that business owners might have used are billboards, radio ads and print ads. While these tactics are still being used today, the most effective method of spreading the word about your business nowadays is via digital marketing.
There are various techniques your business can use when implementing digital marketing into a business's marketing strategy including search engine optimization (SEO), Pay-Per-Click ads and social media ads. Digital marketing is complex and ever evolving making it very intimidating for most businesses. That is why it is best to partner with an experienced digital marketing agency such as TechArk Solutions in Norfolk VA, as they are always up to date on the latest trends and can remove the guesswork and improve campaign performance. Let’s dive deeper into how your business can use digital marketing to grow.
Digital Marketing
Digital Marketing is a great way for businesses to gain brand awareness and more effectively reach their target audiences. As mentioned above, there are many different branches of digital marketing that your business can incorporate into your strategy. The first is search engine optimization (SEO). SEO is used to help your business’s website appear higher in the search results based on the keywords you choose. This method is at no additional cost and improves your ranking within the organic search results.
Another method of digital marketing your business can use is Pay-Per-Click (PPC) advertising. PPC ads are similar to SEO except your ad will show up before the organic results and you will only pay if your ad is clicked on. How much you pay per click is determined by the relevance of your ad to the user’s search and your bid against your competitors. Finally, social media ads are similar to PPC ads, as you only pay if your ad is clicked on, but instead of your ad showing in the search results of a search engine it shows on within the newsfeed of social media. Now that you have a complete understanding of the different types of digital marketing, here are some tips to help you use digital marketing to grow your business.
Consistently Use Social Media
Having a social media profile for your business is a great way to interact with your customers and target audience, as well as help increase your brand awareness. But just having an active profile is not enough. Your business’s social media page will need to be updated regularly to show your company is still running. If your latest post was from over 1 year ago, customers are more likely to assume your business is closed. Besides just promoting your sales and special offers, you can use social media to value your business in multiple other ways such as by sharing blog posts to demonstrate your expertise or by interacting with users via comments to show you are listening to their needs and have top notch customer service. This can also help with creating a loyal customer base. It is also important to be careful how your business responds publicly to negative comments. It is always best to respond privately and politely ask how to rectify the issue. Whether your business intends to run social media ad campaigns or not, social media is a great way to get your business on the map.
Use High Quality Images
You may have heard the phrase “a picture is worth a thousand words” before and that still rings true when it comes to your business’s website and digital marketing efforts. Using a high quality image in your marketing materials is a great way to grab the attention of potential customers. These photos can depict your business as a whole, but also your products, employees and even your customers. These images can be used not only within your website and online ads, but can also be used on your more traditional marketing pieces. We recommend using a professional photographer to capture these images. These new and improved images will help you take your business to the next level.
Customize Landing Pages for Campaigns
Once you have created the perfect ad, you need the perfect page for users to navigate to once they have clicked. Most of the time, businesses just link their ads to their home pages. While this is not necessarily a bad practice depending on the ad content, it can sometimes cause users to leave without engaging with your website to find the specific information they are looking for. Taking the extra time to create landing pages that are relevant to the content that caused the user to interact is a simple method that can help keep the user engaged longer and encourage them to convert.
Keep it Short and Sweet
People are inundated with content all day, everyday. It can be hard to break through and capture their attention. Keeping it short and getting to the point will help users get the information they are looking for more quickly, which can help them make their decision more efficiently. Try to convey a powerful message or provide a compelling incentive without bogging it down with too much clutter.
Ask your Audience to Act
Every marketing campaign needs a call-to-action or CTA. The goal of the CTA is to direct users to complete a specific task such as signing up or joining now, which brings them one step closer to becoming a customer. The CTA you choose can also reflect your overall branding. Whether your business is using digital marketing campaigns or traditional marketing materials, CTAs are necessary for a successful campaign.
Conclusion
Growth is ultimately the goal of every successful business and for growth to happen audiences need to know your business exists. While many traditional marketing methods are still used and are fairly effective, digital marketing is a cost effective way to gain a large amount of exposure fast. The tips mentioned above can help your digital marketing campaign whether SEO, PPC advertising or social media marketing have the biggest impact. These steps may seem simple, but digital marketing itself can be quite complex and not to mention it is always evolving. Working with an agency that specializes in digital marketing for example TechArk Solutions in Hampton Roads Virginia, is the best way to ensure your business reaches the most potential customers. If your business is looking to improve your online visibility with digital marketing, contact TechArk today.
