Digital Transformation Defined: How to Drive Positive Change in Your Business

Digital Transformation

  • Published on April 21, 2023
  • Last Updated on March 18, 2024
What Exactly is Digital Transformation?

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    By W. Jay Jones, Digital Transformation Manager

    When you first heard the term “Digital Transformation,” maybe you thought it was just another corporate buzzword that didn’t pertain to your real-world experience. If that’s the case, we completely understand. Digital Transformation can seem ambiguous, and the concepts can be confusing without context. However, when Digital Transformation is well-defined, it can truly impact every level of an organization.

    Let’s start by defining each of these words:

    • Digital – Information captured and transmitted as a digital signal through technology that may include computers, smartphones, and the internet
    • Transformation – Positive, impactful change

    Combining these ideas gives us more clarity on what Digital Transformation means.

    It’s the process of applying and interacting with digital technology to create positive change. In a business environment, we think of positive change as improved productivity, better accuracy, or more effective solutions to challenges. 

    Applying Principles of Digital Transformation in Your Business 

    Digital Transformation can reap exponential rewards in many areas of your business. From streamlining tedious workflows and processes to effortlessly managing large sets of data, digital transformation can impact the day-to-day operations of any organization. In upcoming articles, we’ll be exploring ways you can apply these concepts in your own business.

    TechArk has fully embraced the digital transformation philosophy from the outset and can help your company enjoy the benefits we have seen and created for our clients.

    Discover the Benefits of Digital Transformation

    Our Discovery Approach lets us determine where Digital Transformation and Automation will best serve your organization. It requires no commitment to contract our services but will give you the information you need to decide how to move forward.

    During the Discovery Process, we will help you

    • Decide what processes can be optimized and in what order
    • Determine the best course(s) of action for your Digital Transformation project
    • Outline the timelines and costs associated with your Digital Transformation project
    • At the end of the Discovery, we will present you with our findings and recommendations.

    Contact us today, and let’s talk about ways to make Automation and Digital Transformation work for you!

    About TechArk Solutions

    Founded in 2012, TechArk Solutions specializes in website design, digital marketing, and custom software solutions for businesses across the United States and beyond. Headquartered in Norfolk, Virginia, the company comprises a global team of experts dedicated to growth, innovation, and quality. To learn more, email or visit