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Day 10: Social Media Marketing Tips

Create a social media marketing plan! You can’t pursue a goal without strategy or objectives. Research your current demographics and followers Make note of who your audience is, and what they like. Take note of posts that have done well in the past and study them from your followers perspective, if you were them, what... Read more »

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How Consumers are Navigating the Holiday Price Wars

Mobile showrooming, which refers to the practice of viewing an item at a physical store and then shopping for the best price online, is being viewed as a threat by brick and mortar locations. And indeed, on the surface, there does seem to be some basis for that fear. Based of the economy of scale... Read more »

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Are you in your customers’ Final Four?

As we are enjoying the thrill and heartbreak of the NCAA’s College Basketball tournament, it makes think how similar the competition on the courts are to the intense competition your business faces every day. So we started to ponder the following: Is your company headed for your customers’ final four? Are you top-seeded in appearing... Read more »

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