The Challenge
MAP Communications, a leading U.S. 24/7 call-answering and virtual receptionist provider, managed a massive website with 540+ pages, multiple custom post types, and hundreds of outdated blogs. The site had become slow, cluttered, and difficult to maintain. Its structure no longer reflected MAP’s speed, reliability, or service quality. They needed a fast, compliant, SEO-friendly WordPress build aligned with their modern brand and operational needs.
The Solution
TechArk collaborated with MAP’s internal design agency to rebuild and migrate the entire website into a high-performance WordPress environment on WP Engine. A custom, mobile-optimized framework replaced bulky themes to improve speed, scalability, and security. More than 500 pages were restructured, and 300+ legacy blogs were streamlined with SEO-safe redirects and metadata migration. Integrations such as Zoho CRM (via Gravity Forms), Osano for cookie compliance, and UserWay for accessibility were implemented. Using Figma and Basecamp, TechArk ensured pixel-perfect execution and smooth team coordination, followed by ongoing bi-monthly maintenance for monitoring, updates, and long-term stability..
Performance Snapshot
- 540+ pages rebuilt, restructured, and streamlined for clarity and speed
- Core Web Vitals improved to 80+ with a custom high-performance WordPress build
- 300+ outdated blogs optimized or redirected while preserving SEO value
- Integrations added: Zoho CRM, Osano compliance, UserWay accessibility
The Results
- Faster, cleaner, and more intuitive website experience
Significant improvement in SEO performance and user engagement - Stronger accessibility, security, and compliance alignment
- Reduced internal management time with seamless analytics and CRM integration
