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ICON at Norfolk

A New Lease on Residential Tenants

Website Design Solutions

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Beyond innovative, this project was revolutionary for all involved. When is the move-in day?



  • Real estate


  • Norfolk, VA
ICON at Norfolk Challenge

The Challenge

Downtown Norfolk is going through a bit of a growth spurt, largely spurred by Marathon Development Group. Since its inception over a decade ago, this builder has redeveloped over 1,600 units and collaborated with a variety of local state and federal agencies.

The last few years have been busy for them, as they have been purchasing, renovating, and leasing luxury apartments quicker than most companies fix a maintenance issue.

ICON at Norfolk Solution

The Solution

This one-of-a-kind project is best described as an interactive digital experience, complete with a 46” display kiosk in the property’s lobby.

The custom website features a rotating image of the building’s exterior through which potential tenants are invited to explore the apartments by scoping out floor plans and even checking out the view from different units and floors, all without ever stepping foot in the building.

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