For over three years, TechArk has continued to deliver healthy returns on their digital marketing investment.
Hampton Roads Mobility is a locally-owned, locally-operated home mobility expert that has been serving clients in Hampton Roads since 2007. Their mission is to help their clients live happy, safe and independent lives from the comfort of their own homes.
Hampton Roads Mobility was looking to boost their online presence and their search engine rankings when they turned to TechArk. We held a series of meetings to understand their business and the top services they wanted to focus on. TechArk team took the time to understand the various service offerings including Equipment Sales, Rentals and the Service arm of their business.
We first started with doing extensive research on the competition, analyzing the keywords and planned out a detailed site optimization and the adwords strategy. Our team then quickly got to work and designed several targeted landing pages along with the corresponding ads we were going to use. We started with an in-depth on-page optimization process where we improved the content and the keywords within the website for better search rankings. Next, we refined and targeted our ads to further improve our conversion ratio. We also started generating regular content for their blog and optimizing their distribution and indexing for backlink generation.
Our digital marketing team reports the detailed results on a monthly basis and we meet frequently to discuss any business strategy changes at the customer and how we can continue to refine the customer’s positioning to keep up with the ever-changing world of digital marketing.