Hampton Roads Mobility

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Hampton, VA

When Hampton Roads Mobility needed a digital marketing partner to take their online presence to new heights, TechArk stepped up to the challenge and even today, continues to deliver.

Industry

  • Healthcare

The Challenge

Hampton Roads Mobility is a locally-owned, locally-operated home mobility expert that has been serving clients in Hampton Roads since 2007. Their mission is to help their clients live happy, safe and independent lives in the comfort of their own homes.
Hampton Roads Mobility was in need of boosting their online presence and search engine rankings to help spread the word about their cause. They turned to TechArk to achieve this goal.

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The Solution

A series of meetings were held between teams to understand the business and the services they wanted to highlight. Our team started by doing extensive research on the competition, analyzing the keywords and planning out a detailed site optimization and Pay-Per-Click advertising strategy. TechArk quickly got to work designing several targeted landing pages with corresponding ads. Meanwhile, we began the in-depth on-page optimization process where we audited the content and keywords within the website to improve search rankings. Next, we refined the ad copy to better target the desired audience and raise the conversion ratio. As a measure to boost SEO, TechArk began to consistently generate content for their blog.

Results

After partnering with TechArk, Hampton Roads Mobility’s overall website traffic increased by 32% and their Average Session duration increased by 22.19% in just one year. The Google Ads campaign was highly successful, driving more than 25% of overall visits to the website and yielding an impressive conversion rate of 3.10%.

Our Digital Marketing team continues to report detailed results each month and meets with the Hampton Roads Mobility team frequently, discussing any strategy changes and optimization plans in the ever-changing world of digital marketing.

Let us discuss your technology & marketing needs.