What is Search Engine Marketing?
Search Engine Marketing (SEM) is a term that encompasses Search Engine Optimization (SEO), which generates traffic organically, and Pay-Per-Click (PPC) advertising, which is paid. The ultimate goal of SEM is to increase your website’s visibility on major search engines. TechArk is an agency that specializes in getting your company noticed utilizing all of the tools available in Search Engine Marketing. By tactically increasing your prominence, you’ll gain more potential visitors specifically looking for the kinds of products and/or services you provide.
Search Engine Optimization (SEO)
Search Engine Optimization uses keywords and backlinks that resonate with major search engine algorithms to “rank” your website when people do web searches for products and/or services on sites like Google, Bing, or Yahoo. The higher up you rank, the easier it will be for potential customers to find you. We understand what it takes to get your firm noticed by top-tier search engines, and we’ll optimize your website to get it there.
Pay-Per-Click advertising allows you to “buy” space on the front page of search engine results by allowing you to “bid” on keyword searches. The best part is, you only pay when someone actually clicks on your ad. This is a great way to have visitors find you quickly, even before you have built-up your SEO rankings. Sound confusing? TechArk can help you with the management of your campaigns and the keywords or phrases designed to get you noticed. We can also recommend the packages and pricing you should target for maximum exposure.
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