General Foam Plastics

We Listened

A dual-phase project, General Foam Plastics specializes in the production and sale of seasonal decorative items, and needed an E-commerce platform for their latest product. Marketed as the easiest Christmas tree to put up and take down, the Ultima Tree needed a website.

Since they were on our ‘Nice’ list, TechArk was happy to oblige.

For phase one, we created a digital landing page to showcase the product, including a unique scrolling functionality to illustrate precisely how the Ultima Tree is used. As users move down the page, a series of short, animated videos display the ease with which the tree is installed, used, and broken down.

We Solved

Next we created a storefront for users who were ready to simplify their holiday experience. By clicking the “Shop Now” button, customers are taken to a shopping cart which lists the product specs, presents reviews, and offers a lightbox gallery of the tree in action.

For phase two, General Foam Plastics is ready to expand their offerings and add more products for the summer of 2017, giving us plenty of time to purchase our seasonal decorations before the holiday rush!