Overview
The Foodbank of Southeastern Virginia and the Eastern Shore stands at the forefront of fighting food insecurity across our region, providing essential nutrition and support services through an extensive network of mobile pantries, food hubs, and community partnerships. Their comprehensive approach extends beyond food distribution to include SNAP assistance, summer meal programs, and health equity initiatives.
What began as a hosting and maintenance relationship with TechArk evolved into a comprehensive digital solution. The Foodbank approached TechArk to redesign its website with a critical goal: increasing online donations and improving community access to its services before the 2023 holiday season. This initial project led to a multi-faceted digital strategy encompassing website enhancements and a comprehensive paid online advertising strategy.
Through this partnership, the Foodbank has significantly enhanced its digital presence and operational efficiency, driving increased donations, volunteer engagement, and community outreach while optimizing its Google Grant resources and expanding its digital footprint.
Social media impressions in first 3 months
Increase in phone calls after Google Grants optimization
Programmatic advertising impressions
Decrease in cost per acquisition
TechArk Solution Suite
Website Development & Maintenance
A modern, user-centric website was developed on WordPress to enhance the Foodbank’s digital presence and drive donations. The redesign prioritizes mobile accessibility, fast load speeds, and WCAG Level A compliance, while providing an intuitive content management system for staff updates.
The site streamlines access to critical community services and engagement opportunities through strategically designed features:
Food Assistance Finder:
An intuitive tool helping community members locate nearby food pantries, mobile markets, and partner agencies for immediate assistance.
Donation Portal:
A streamlined donation system making it easy for supporters to contribute funds, food, and time through volunteer opportunities.
Impact Dashboard:
A dynamic Annual Report section showcases the organization’s community impact, financial transparency, and achievements, helping stakeholders understand the value of their support.
Supported by TechArk’s ongoing maintenance and optimization services, the website serves as the cornerstone of the Foodbank’s digital strategy, facilitating both community outreach and donor engagement.
Paid Online Advertising
To maximize the Foodbank’s digital impact and donation potential, TechArk implemented a comprehensive multi-channel advertising strategy, including optimization of their Google Grant funding.
Our strategic approach led to a 20% increase in conversions and a 38% reduction in cost per acquisition while driving a 47% increase in phone calls. These coordinated efforts generated over 773,620 impressions through programmatic advertising alone.
- Google Grants Management Optimized the Google Grants account with targeted campaigns for donations and volunteerism. Implemented automated bidding strategies and conversion tracking, focusing on Virginia-area users searching for food assistance and donation opportunities.
- Social Media Advertising Executed Facebook and Instagram campaigns targeting remarketing, lookalike audiences, and high-income charitable donors. Generated 404,515 impressions through A/B tested creative content.
- LinkedIn Campaign Development Targeted HR professionals, managers, and fundraising specialists to drive corporate giving opportunities. Implemented remarketing strategies to engage website visitors through optimized content.
- Programmatic Display Implemented search retargeting and keyword contextual targeting strategies, generating 68 conversions and expanding visibility across digital channels.
