As a Paid Digital Advertising and PPC Specialist at TechArk Solutions, you will get to do more than just manage online advertisements. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the growth of our clients’ businesses via paid media strategies. More specifically, you’ll get to:
- Develop, execute, optimize and report on cutting-edge Google PPC, Display, Video, and Social Media Ads from conception to launch.
- Successfully execute paid campaigns for clients in a variety of industries including Real Estate, Healthcare, Education, Industry, Law, and more.
- Provide ongoing actionable insights into campaign performance to Account Managers and Digital Marketing Manager.
- Define, measure, and evaluate and relevant paid media KPIs.
- Create bi-weekly and monthly reports for clients.
- Oversee and manage the overall paid media budget.
- Conduct in-depth keyword and website research, ad grouping, and audience targeting.
- Write engaging Ad Copy for Ads on a variety of platforms.
- Analyze and Report on campaign performance of sales prospects.
- Liaison with the Sales Department to prepare insightful recommendations for sales prospects.
- Maintain knowledge of industry best practices and new technologies.
- Self Starter, Self-Motivated, Work Ethic, Commitment to detail
- Critical, Forward Thinker
- Google AdWords Certified
- Google Analytics Certified
- Paid Social Media experience including Facebook, Instagram, LinkedIn, and YouTube
- Programmatic Advertising Management experience preferred but not required
- Excellent written and verbal communications skills
- Strong creative writing skills