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Key Account Manager (Digital Marketing) – HYBRID
The Key Account Manager (KAM) is responsible for nurturing and expanding TechArk’s most valuable digital marketing client relationships through exceptional customer service and strategic guidance. This role focuses on ensuring client satisfaction and driving revenue growth through proactive account management, driving proactive campaigns and tactical changes that enhance performance and ROI.
By fostering long-term partnerships and aligning marketing strategies with key clients’ business goals, the KAM plays a crucial role in client retention and account growth. This position requires expertise in digital marketing, thorough understanding of digital marketing tactics, strategies, best practices, and trends, excellent communication skills, and the ability to collaborate across multiple teams to provide a seamless client experience.
Primary Responsibilities & Accountabilities:
- Manage and grow key client relationships, ensuring retention and client satisfaction by providing strategic recommendations, and internally driving performance and results.
- Serve as the primary point of contact for assigned key accounts, fostering trust and acting as a strategic advisor to clients; success is measured by revenue and account growth but judged by the client’s trust and strength of our relationship.
- Develop deep knowledge of each key client’s industry and business objectives, aligning TechArk’s marketing solutions to meet their goals, while identifying opportunities for upsells.
- Communicate with internal teams to execute high-quality campaigns and tactics, keeping the Lead Account Manager informed on client needs.
- Document all communication with clients in the Basecamp project management tool to ensure full transparency and keep all Digital Marketing Department personnel informed of the latest developments.
- Ensure smooth onboarding and transition of new key accounts, aligning expectations, deliverables, and performance metrics. Proactively address challenges and work with appropriate team members to resolve them timely.
- Lead strategic business reviews and performance reporting for key accounts, demonstrating campaign effectiveness and ROI. Merge detailed information and data and generate reports, business correspondence, and presentations.
- Understand TechArk’s service offerings and capabilities, to act within scope of services but also being able to pivot quickly when improvements are needed to better address the client’s needs.
- Act as the main point of contact and attend client presentations (virtually and/or in person) to present innovative solution and campaign optimization, and involving appropriate team members as needed.
- Display conceptual thinking based on client needs that incorporate trends and innovations in the digital landscape, while showing understanding of client priorities and expectations.
- Work closely with the Lead Account Manager to improve internal department processes and client offerings.
- Other responsibilities as assigned.
Required:
- 5+ years of account management or equivalent in digital marketing
- Experience as key account management or strategic account management in agency setting is preferred
- Bachelor’s degree or equivalent
- Strong written and verbal communication skills
- Proven ability to drive revenue growth through upselling and cross-selling
- Strong knowledge of digital marketing channels including SEO, SEM, Social Media, Display, Programmatic, and Email Marketing, and associated metrics to measure performance
- Exceptional organizational and time-management skills
- US-based candidates only (Local Preferred)
- Work schedule aligned with the East Coast time zone.
Key Performance Measures:
- Growth and retention of key accounts
- Expansion of services within existing accounts
- Client satisfaction and relationship strength
- Revenue impact and contribution to overall company growth