Website Security: How to Gain User Trust and Strengthen SEO
With the increasing recent data security breaches in the news being brought to light, users are wearier than ever before about their personal data being compromised. Having a secure website shows customers you can be trusted. If your current website shows as “Not Secure” it is likely you are losing users. 82% of survey participants responded that they would leave a site that is flagged as “Not Secure” according to Hubspot research.
If your website isn’t secure users won’t be the only thing you are missing out on. Website security is a ranking factor for SEO. While it is one of many factors responsible for SEO, website security alone won’t guarantee your website a first-page position, however having a secure website can edge out your competition.
The best method to maintain a secure website is to implement HTTPS protocols. Hypertext transfer protocol secure (HTTPS) allows for secure communication between a user’s computer and your website, protecting the integrity and confidentiality of a user’s data. Data sent with HTTPS has three layers of security: encryption, data integrity, and authentication. Encryption ensures that hackers are unable to read and understand any data exchanged. Data integrity blocks the data from being changed or corrupted without being noticed and authentication proves that users were communicating with the intended site and protects against attacks from occurring during the data exchange.
When implementing HTTPS security practices it is necessary to obtain an SSL security certificate issued by a Certificate Authority. The Certificate Authority will take steps to prove your web address belongs to your organization as another protection against attacks in the middle of user’s session. It is important to decide which type of certificate is appropriate for your business, single domain, multi-domain or wildcard.
Other necessary elements for implementing HTTPS include redirecting users and search engines to pages with the HTTPS certificate using 301 server-side error code and ensuring your HTTPS website is crawlable and can be indexed by Google. This can be achieved by not using robot.txt files to block your pages or by not using noindex tags in the page’s metadata. You can validate your website is indexed with Google’s URL Inspection Tool.
Having a secure website is a necessity for all businesses nowadays. It enhances your website’s SEO ranking for increased exposure and gives your users a sense of trust. There are a few simple methods that can be implemented to ensure your website is secure. All custom made websites created by TechArk employ these security techniques and more.
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