Website Redesigns: More than a Fresh Coat of Paint for Your Business

Adding a fresh coat of paint to something that is old, outdated or weather-worn is a great way to bring an object back to life and make it useful again. But when it comes to refreshing your website, it takes more than just a revised color palette or new headlines to increase your company’s reach to the marketplace.

Think of it this way: if your website is old or outdated, adding vibrant colors will make it slightly more appealing to look at, but it won’t do anything to improve the functionality. Just like a freshly painted old chair that has only two legs won’t be any more comfortable to sit on.

Your company’s website is often the first impression you make on your customers and prospects. If it seems outdated in any way to the visitors who stop in to see what you have to offer, you’re not only going to lose those customers, you’re going to get negative word-of-mouth publicity.

In public relations, they say there is no such thing as bad publicity. But when it comes to marketing your business, a bad review of your website can spell disaster. A well-designed website, on the other hand, is responsive so it can be easily viewed by visitors searching on their smartphones, tablets or laptops. It provides a strong brand impression that elevates you over your competition. And it drives offline conversions by providing other virtual and real portals into your business (via telephone, email, map searches, in-person visits to your store).

TechArk is here to help you plan and implement a strong company website that does all of the above and more. Let us help you “Reinvent Your Business.”