Probably there’s no right answer to this question. It depends on you and your customers how you consider it. We suggest you to go for a redesign once every 3-5 years. An outdated website is likely to lose business. If you want to stand out of the competition, you should consider a redesign.
Here are some steps that would guide you:
1.Is your website responsive?
Most of the traffic on websites comes from mobile devices. In today’s modern world, one needs to go for a responsive website so that the users can access the website via mobiles and tablets. If you do not have a responsive website, you’re surely losing a lot of business. Think about it!
2.How does your website look when compared to your competitors’ websites?
It can be a good idea to check your competitor websites and know what they’re doing. This would give you a clearer picture of what you should do in order to make your business stay ahead of the competition.
3.Do search engines know you?
You should check the ranking of your website on the search engines. Make sure that your website ranks higher and gets enough traffic, especially targeted audience. If your website has a poor ranking, you can think of going for a CMS website and keep updating the content on it regularly. You can also add a blog to your site and keep adding fresh content to it.
There are many factors that can suggest you to go for a redesign. The above mentioned 3 points were just scratching the surface. Where do you start?