The 12 Days of Tech(Ark)

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Are you in your customers’ Final Four?

As we are enjoying the thrill and heartbreak of the NCAA’s College Basketball tournament, it makes think how similar the competition on the courts are to the intense competition your business faces every day. So we started to ponder the following: Is your company headed for your customers’ final four? Are you top-seeded in appearing... Read more »

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How Consumers are Navigating the Holiday Price Wars

Mobile showrooming, which refers to the practice of viewing an item at a physical store and then shopping for the best price online, is being viewed as a threat by brick and mortar locations. And indeed, on the surface, there does seem to be some basis for that fear. Based of the economy of scale... Read more »

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