Did you know that almost 70% of consumers say that a website’s page speed loading time affects whether they decide to make a purchase? And 50% of users will leave a page if they are required to wait longer than 3 seconds for it to load?
As you can tell from the statistics above, page speed is a crucial factor in grading a website’s overall performance. So when Google announced its mobile-first indexing update and the importance of page speed for mobile ranking, TechArk knew we needed to be a pioneer for this new industry standard. We felt the best way to accomplish this goal was to take the initiative and improve the load speed of our own website before promising to do so for our clients.
Improving TechArk’s Website Speed
First things first, we needed to see where our website stood in terms of page speed. Utilizing Google’s PageSpeed Insights tool, we entered our URL to learn our speed score on both desktop and mobile devices. Check out our initial results below.
As shown above, our website was loading at a moderate speed on desktops but was taking way too long to load on mobile devices. Our goal was to substantially improve our speed score on both platforms.
We did some research on which elements in our site’s design could be the cause and after determining which parts could be optimized, we began making updates. Along the way, we consistently checked our progress to ensure we perfected our technique until finally, we reached our goal!
Ready to Help Our Clients
Once we determined the best method of increasing the speed of a website, without sacrificing design, we were ready to start implementing these tactics for our clients. When Wooten Law Group came to us in need of a website redesign with page speed a top priority, we knew exactly what to do. Our team was able to exceed expectations when the updated website launched and received close to a perfect score!
Testing Your Website’s Speed
Need to test your business’s website speed, but aren’t sure how? Let us walk you through it! First, you’ll need to navigate to the Google PageSpeed Insights tool. Next, just enter your website’s URL and click Analyze.
Once the tool completes its analysis, the speed score for your website on both mobile and desktop devices will be shown. Gauge your results against the scale included on the page.
At TechArk, we are committed to making the best websites for businesses throughout Virginia including Norfolk, Virginia Beach, Hampton Roads, Richmond, and NOVA. Our clients’ page speed score is just one piece of evidence that proves our websites are unparalleled.
If your current website received a speed score of 80 or lower for either mobile or desktop devices, you could be losing out on website traffic and conversions. No need to worry, TechArk can help! We will collaborate with your team to evaluate your website and how it can be optimized. Contact us today to get started improving your business’s online presence.