As experts in creative digital marketing, TechArk hosts weekly talks to help you REIMAGINE your business. This week, our Digital Marketing Lead, Fred Rose discusses the various ways in which your brand is perceived by your audience.
Communication is so important, and the method is perhaps the single biggest element to consider when introducing your brand to potential customers. The great thing about marketing is the freedom to shape the messaging to influence audience perception – while staying true to your brand. It all depends on your brand and your audience, and even the specific message you’re trying to convey.
The platform in which you share your content is also important. Where are users searching, browsing, and clicking? Find your customers in their native habitat, and customize the messaging for that environment.
The most effective brand strategies combine all of these brand ingredients, creating a recipe for success. By using multiple channels together (public relations, social media management, SEO, PPC) you expand your reach exponentially.
Check out the video below to learn how you can REIMAGINE your business.