TechTalk | Shaping your Brand Message

As experts in creative digital marketing, TechArk hosts weekly talks to help you REIMAGINE your business. This week, our Digital Marketing Lead, Fred Rose discusses the various ways in which your brand is perceived by your audience.

Communication is so important, and the method is perhaps the single biggest element to consider when introducing your brand to potential customers. The great thing about marketing is the freedom to shape the messaging to influence audience perception – while staying true to your brand. It all depends on your brand and your audience, and even the specific message you’re trying to convey.

The platform in which you share your content is also important. Where are users searching, browsing, and clicking? Find your customers in their native habitat, and customize the messaging for that environment.

The most effective brand strategies combine all of these brand ingredients, creating a recipe for success. By using multiple channels together (public relations, social media management, SEO, PPC) you expand your reach exponentially.

Check out the video below to learn how you can REIMAGINE your business.

Share this:

Related Topics

Best Ways to protect Word Press Site

WordPress is one of the most universal content management systems in the world. And even better, it’s open source. WordPress sites have been prone to security violation and being hacked. Having your WordPress site hacked can be damaging to your reputation and your business. Below are some ways to protect your WordPress Site: 1)Stay Updated:... Read more »

Read More

Should You Develop a Mobile App for Your Business?

It may seem like the marketplace is flooded with mobile apps created by small businesses hoping to appeal to a broader customer base. Since more people than ever use mobile devices to achieve business goals, it certainly makes sense to consider a custom application that could offer convenience to your customers on the go. But... Read more »

Read More