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Personas and User Experience

Using demographics as a way to connect with potential new customers is a great way to target your messaging. But as consumers are getting savvier, casting a widespread net is not always the most effective use of your marketing budget. This is where creating a persona for your company not only helps you refine your... Read more »

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Offline marketing – Why should businesses use it?

It seems that everyone is obsessed with online marketing and sometimes, people forget the importance of offline marketing. A lot of organizations have shifted their attention to online marketing. In order to make your business succeed, it is important to use a mix of offline and online marketing tactics. Print advertising: Being one of the... Read more »

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