Your website is a virtual doorway that opens your business to hundreds and thousands of additional customers and prospects. You need to make sure that doorway is not only working properly, but capable of handling the business you’re expecting.
Is it time to evaluate your current site to see if you’re ready for a redesign? There are a number of reasons why you might want to do so:
- Switching content management platforms. If your current site is several years old, you may be using an outdated content management system (CMS) that is clunky and provides challenges when updating content or processing security patches. Switching to a newer, more user-friendly CMS not only makes it easier to update your content on the fly, it updates automatically so any new features that become available are ready to use.
- Optimization. More and more, people are using their tablets and smartphones for web searches. If your site is a few years old, it may not be optimized to properly size and perform on smaller screens (as opposed to laptops and desktops). By refreshing your site, you can eliminate this problem while increasing the user experience (UX). Remember, if you’re website is viewed as out of date, visitors will equate the same to your products and/or services.
- Rebranding. Your brand is a reflection of our how people view your company and how your corporate culture is experienced. It generally identifies with certain demographics when reaching out to potential customers. Are you effectively reaching your desired target markets and fulfilling your brand promise?
TechArk Solutions can help you determine if your current website is operating efficiently and reaching the prospects you desire. If it’s time for a redesign/relaunch, we can help you with every step of the process. Talk to us about your goals and let us help you reimagine your business.