Newsletter marketing tips for small businesses

Feb 14, 2014

Newsletter marketing is known to be an effective way to reach out your target customers. Without spending a lot of money, you can convey your message to your customers. Thinking of sending newsletters to your clients? Here are some tips that you should keep in mind:

1.Make it easy to subscribe:
You can include a sign up form on your website, blog or social media page and make it easy for the customers to sign up. It’s a complete no-no to have a long subscription form. Nobody would like to fill up the long form for subscribing to the newsletters.

2.Send a welcome email:
Once the user has subscribed to your company’s newsletter, it can be a good idea to welcome them via email. You can also send special offers or informational content. You can thank them for subscribing to your newsletter.

3.Design a newsletter to fit your brand:
Make sure that the newsletter you design suits your brand image. If you are using a template, customize it with your company’s logo or images. This would help the customers feel familiar with your company.

4.Make it scannable:
Remember that your subscribers are busy people and have a lot of emails daily. So, break the content into small paragraphs so that they can read them easily. Including headings and sub-headings can also be a good idea. Keep the subject line to-the-point.

5.Test the newsletter:
Before sending out the newsletter, you should send it to your email IDs or colleagues. You should also test them on mobile devices. Testing would reveal the mistakes and you can rectify them easily.

So, no matter what business you are into, you should send meaningful and interesting newsletters to attract your audience and keep them engaged.

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