Myths and facts about Social Media Marketing

Dec 17, 2013

In today’s competitive world, many businesses have been using social media marketing for achieving the maximum ROI. Those who are not using social media platform for improving their profits are surely losing something.
There are several myths about social media prevalent amongst the people who are not using social media marketing. Some of them are as follows:

Myth # 1:
Your customers or targeted audience are not on social media.
According to a research, 1.19 billion people use Facebook, 1 billion users access Youtube while 215 million Twitter users worldwide. With so many customers using different social media channels, you cannot risk your business by avoiding online presence on social networking websites.
Social media is one of the best ways to reach your customers. By using social media marketing, you can stay connected with the existing customers and attract the new ones. There are no negative sides of this form of marketing. Hence, it can be considered to be a safer option to drive sales.

Myth # 2:
One person should be hired for this work. Someone should keep an eye on the social media strategies.
There’s no need to hire a full time social media marketer. Only a few hours daily on the social networking sites can help you achieve a great ROI. Hence, it is a cost effective option too.

Myth # 3:
Social media presence is a good substitute for your website.
Because of the increasing popularity of social media websites, many people think that they no longer need a website. Only social media presence is not enough in today’s constantly changing world. Along with a business website, you should use the power of social media to increase the profits.

TechArk Solutions has huge expertise in social media marketing. Whether you’re a small startup or a large enterprise, we can help you achieve your business goals. We can definitely help you make a sound investment to gain excellent returns. You would surely be able to stand ahead of the competitors when you choose us for social media marketing services.

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