After 2020, it’s safe to say that businesses will need to have a well-designed website to stay relevant. And with web design trends constantly changing it can be hard to stay on top of the latest and greatest trends. Well, we are here to help make it easier. Below we will discuss design trends that are sure to be big in 2021. It’s important to remember that even though incorporating as many of these design trends as possible might be your first instinct, it is best to choose only the ones that make the most sense for your business. If your business is not sure which trends to implement, it is best to work with an experienced web design agency in Norfolk, VAsuch as TechArk Solutions who will be experienced in using these trends and how to make them work for your business. Let’s discuss some trends we know will be popular in 2021.
Muted Colors and Grain
In the past, the sleeker the website felt the better. But not anymore. While streamlined websites are modern and clean, they tend to lack personality. And in this day and age, consumers are resonating with companies who show their personality and values visually. We expect businesses to incorporate more muted colors and grainy textures into their web design to create a more natural feel.
Abundance of Whitespace
The strategic use of whitespace is not a new trend in 2021 but is an effective one. Websites that feature a lot of whitespaces have a clean feel and can actually help highlight and attract more attention to elements that do include color.
Similarly to fashion, certain fonts go in and out of style. In 2021, we expect some fonts that were popular in years past will make a comeback. With the right style, these old fonts can be given a modern twist that will capture your target audience’s attention.
As part of web design evolving, cartoon illustrations have become increasingly popular. Cartoon Illustrations are a modern way to add some humanity to your business’s website design.
Three Dimensional (3D) Features
3D design has come a long way and rightfully so 3D elements have grown in popularity. It is important when incorporating 3D elements into your website design, it should be tasteful, seamless and harmonious with the other 2D elements. The goal is to enhance the overall user experience and avoid the 3D design elements from distracting the users.
Multimedia Design Elements
With access to high speed internet, multimedia design elements are becoming more commonplace. Multimedia design elements combine text, audio, video and visuals to create a robust and rich user experience. Websites that want to use multimedia design elements should prioritize simplicity when combining motion and audio to prevent users from being distracted. It is also best practice to include closed captions or transcripts for videos and alt-text for images to make sure the content is accessible to all users.
Alongside multimedia design, augmented reality (AR) is another design trend we expect to see much more of 2021. AR allows you to create an immersive experience for users and help encourage users to convert.
Parallax Scrolling Animation
Parallax scrolling animation is not a new design trend, but one we hope to see be done more tastefully and subtly. When incorporating Parallax Scrolling Animation into your website’s design it is important to make sure that the animation does not make the user’s task more difficult or like multimedia and augmented reality, it does not distract the user. You should also include an option to turn off the parallax scrolling if the user wants.
Designs by Content Management System
Creating a website using a layout from a reputable content management system (CMS) makes managing and updating a business website more easily. Utilizing a CMS layout also simplifies the process of creating new websites using a similar aesthetic.
Overall the design trends we predict to be popular in 2021 revolve around capturing user’s attention in new and unexpected ways as well as improving user experience. While some of the design features mentioned above may sound intimidating, it is important to remember that your business does not need to add them for the sake of staying relevant. Instead, your website should only implement the trends that make the most sense for your business needs and enhance the user’s experience. If your business thinks that they would benefit from the most complex options discussed above, it is best to partner with an experienced web design agency. Their team of experts will know how to implement these new trends without negatively impacting your website’s search engine optimization (SEO) ranking or overall performance. TechArk Solutions is an award winning web design and digital marketing agencyheadquartered in Norfolk VA. If your business is in need of incorporating these new design trends and improving your online presence, contact TechArk today.