Importance of Content for your Website
Jun 09, 2014
Nowadays people use the Internet to get all the information about the products, services, places etc you just name it and the Web will give you all the relevant information about it.
Well-written content has multiple benefits. That’s why content is not just a string of words. Content attracts search engines, increases traffic to your website and provides useful information to existing and potential customers.
1)Gives information to your readers:
Content tells your potential customers who you are, what you stand for and what your business is all about, how you operate, the services and products you offer etc. It’s like the more you tell the more you sell.
2)Attract search engines to your site:
Search engines are always looking for strong keywords, key phrases, titles and descriptions so make sure that your website content has strong keywords and key phrases to get highest rank in search engines.
3)Add values to you website and increases traffic:
Once your site is up and running, you can add value to it with the content which is useful to your visitors or customers. This may not give you immediate monetary benefit to your business but it does help to draw visitors to your site who may later become your customers.
4)Make your site content rich:
A content-rich site increases site stickiness i.e the content will hold the customers which will keep customers to come back to your site again and again. It could give them helpful information that is relevant to their business or interests.
5)Allow people to read online:
Some people like to get the information of a particular thing which interests them. Since reading from a computer, tablet etc might strain their eyes, they tend to take the printout or scan the content. So its better if you break up the content into short sentences and short paragraphs which will be easier to read.