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Your Website Should Load in 3 Seconds: Here’s Why

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Is your website experiencing high bounce rates and low conversion rates? Does your website not show up on the first page of Google? If you answered yes to any of these questions, then you may have low website speed! 

Now you may be wondering, “so what if my website doesn’t load quickly?” Well, the short answer is, 53% of users will abandon a page if it takes longer than 3 seconds to load. In fact, the BBC found that for every 1 second their website takes to load, their bounce rate increases by 10%. This means in just 4 seconds they lose up to 40% of their website traffic.

 

If you think about it, the first thing you experience upon entering a website is how quickly it loads. Chances are, if you’re like most people, you won’t wait very long for a website to load. Instead, you’ll go back to the search results and find one that loads faster and provides a better user experience. This makes website speed the most crucial aspect of your entire site.

 

Fast website speed equals higher search engine ranking

Website speed is essential to user experience, but it is also crucial to search engines like Google. 

 

Google considers website speed to be one of the most critical aspects of your overall website SEO authority. Since 2010, Google has stated that website speed is a vital factor when determining your site’s overall SEO authority. And it has only become more important since then!

 

What is my website speed & how can I improve it?

Worry no more! Our team has created a free online website speed analysis tool for you! All you have to do is enter your website URL to receive an instant website speed grade and suggestions for improvement.

 

Note that if your current website receives a speed score of 80 or lower for mobile or desktop devices, you could be losing out on website traffic and conversions.

 

What to do next?

So now that you’ve tested your site and seen the impact it could be having on your business, you might be wondering what the next step is. TechArk has made it our top priority to be the industry experts in creating lightning-fast websites, allowing us to help our clients receive top-notch speed scores. So, if you are searching for a partner to improve your business’s online presence, look no further. Contact us to get started today.

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